The Egg House Established in 2014 in Ho Chi Minh City, this Vietnamese coffee chain quickly became one of the prominent domestic coffee brands, directly competing with major names like Highlands Coffee, Trung Nguyen, and Starbucks.

Brand Overview

• Establish: 2014 in Ho Chi Minh City
• Founder: Nguyen Hai Ninh
• Number of stores: By the end of 2023, The Coffee House had approximately 150 stores nationwide. However, in 2024, the chain closed more than a third of its stores, reducing the number to 93 locations, mainly concentrated in Ho Chi Minh City and Hanoi. .
• Business model: Offering specialty coffee, tea, pastries, blended drinks, and light snacks in a modern, cozy setting.